Although this may seem like a lot to handle, the rapid changes and
fast-breaking opportunities facing marketers in the 21st century
suggest to us that the best ones will have good answers to all of these
questions. In our opinion, those that do will not only enjoy above market
growth, they will define the next golden age of marketing.
Source - http://www.mckinsey.com/insights/marketing_sales/the_dawn_of_marketings_new_golden_age
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