Marketing is
changing and the emphasis is increasingly on making your Marketing activities
‘Inbound’ rather than ‘Outbound. ‘The key is “Talk To” your customers don’t
“Talk At” them.
I am not
saying cancel all your traditional Outbound marketing but what I am saying is
understand the value of traditional Outbound marketing has decreased. Look at
changing the balance of your Marketing activities and putting much more of your
time and effort and a little money in to ‘Inbound Marketing ‘ .Remember you
heard it here first.
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