A Guide To Brand Page Strategy for Google+ and Facebook

More and more it is becoming clear that organizations can no longer just make and sell products. Today they have to make products, build brands and sell them as one. It is because of this that designers have been introduced into the process of helping design the brands the organization sells. As the way an organization conducts business changes and the fragmentation of media channels continues, designing and building brands becomes harder. No longer can designers build a brand with some clever advertising that simply states the features and benefits of a product. Instead they have to consider the many dimensions of experiencing a brand and how to keep it all consistent. Because of all this, building brands for an organization has become a primary function of business, being as important as developing business strategy itself.