Upcoming Trends in Mobile Technologies, Retail and Digital Transformation

Present Scenario of Modern World

Today I browse the results of a report from Google titled, however In-store Shoppers are victimization Mobile Devices that states the subsequent, "One in 3 shoppers uses their smart phones to search out info rather than inquiring for facilitate from a store worker.  In some categories 55 percent say they are doing this when buying appliances, 48 percent for electronics, 40% baby care and 39% health care."  Those numbers purpose to a major modification in marketing.  They purpose to an aid transformation enabled by mobile devices. Firms that wish to thrive in retail should embrace these behaviors by acknowledging them and adapting their methods.

Here are some a lot of fascinating results from the report:

• 79% of Smartphone Owners are Smartphone Shoppers
• 62% utilize a Smartphone to help with searching a minimum of once a month and 17% utilize mobile to help in searching a minimum of once per week
• 84% of Smartphone users, utilize smart phones to assist look whereas in an exceedingly store
• 53% of Smartphone users, utilize their device in-store to create value comparisons
• 39% of Smartphone users use their smartphones to find promotional offers while in store
• 36% of Smartphone users use their smartphones to search out location/directions to stores
• 35% of Smartphone users use their smartphones to notice store hours.

Retail isn't the sole place experiencing important changes because of mobile technologies and alternative innovations.  Books are getting eBooks, DVDs are giving thanks to streaming video, album sales have morphed into single song sales on-line, advertisements have emotional from the native newspaper to Craig’s List, bank branches are losing their connation as mobile banking apps gain in quality, market research is completed on mobile devices, faculty degrees are being earned on-line and shoppers are self-diagnosing their diseases via mobile and on-line analysis.  All of those market and activity changes are because of what's termed digital transformation.

All industries are going to be compact to a point by the digital transformation that's happening in 2013. However, industries driven primarily by info, like aid, education, monetary and public services, can expertise a number of the foremost profound changes. Specific functions in firms like selling, on-line sales, client support, etc., can expertise important changes as a result of the digitization..

Digital transformation is going on as results of technology innovations, cultural and population shifts, evolving social behaviors, and dynamical market expectations.  Even ancient industries not typically related to vanguard technologies are experiencing the results of this digital transformation on their interactions with worker, partners and customers.

Leading these digital transformations are developments around SMAC (social, mobile, analytics and cloud) technologies. These developments modification our interactions, communications and expectations on how people, organizations and businesses ought to have interaction with one another.

Mobile technologies, including Smartphone’s and tablets specifically, are reworking entire industries. These days once folks wish answers they search the net or a connected information supply. Once they wish to recollect associate degree approaching event, they add it to a calendar supported by their mobile device. Once they wish to save lots of info, they write a note, record associate degree audio memorandum or take a digital photo/video and put it aside to their mobile devices and connected personal cloud storage services. Once they wish to speak with friends, members of the family or aid suppliers they use their mobile devices, apps and social media technologies. Once they wish to analysis merchandise, browse reviews and notice locations and costs they initial reach for his or her Smartphone’s.